Google si Microsoft in topul brandurilor mondiale
Google este cel mai puternic brand global, dupa criteriul valorii in milioane de dolari, potrivit celui mai nou raport realizat de compania de cercetare de piat Millward Brown, citat de Brand Republic.
Top 10 branduri globale (valoarea brandului in milioane de dolari):
1. Google - 86.057
2. GE - 71.379
3. Microsoft - 70.887
4. Coca-Cola - 58.208
5. China Mobile - 57.225
6. IBM - 55.335
7. Apple - 55.206
8. McDonald’s - 49.499
9. Nokia - 43.975
10. Marlboro - 37.324
Top 10 branduri britanice (valoarea brandului in milioane de dolari si locul la nivel global):
1. Vodafone - 36.962; locul 11
2. Tesco - 23.208; locul 25
3. HSBC - 18.479; locul 35
4. Marks & Spencer - 11.600; locul 60
5. Barclays - 7.382; locul 93
6. Standard Chartered Bank - 6.855; locul 100
7. BP - 6.346;
8. Royal Bank of Scotland - 5.782;
9. Asda - 5.628;
10. NatWest - 4.978.
| brand | economie | google | Internet | microsoft
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